Spectrum Analysis’ Managing Director Peter Buckingham has announced that Spectrum Analysis has signed an MOU to offer their statistical services into China. Spectrum is entering into a JV with Dr Shaw Zhang, a businessman residing in Australia. Shaw and Peter have known each other for some years, and Peter assisted Shaw in having his son come to complete his schooling in Melbourne. Peter and Shaw believe there is a huge potential market for Business Intelligence in China, where there is very large retail networks to work with.

Spectrum specialize in using information such as demographics and observed data in the process of site selection. Peter is a leader in this field, running the education on Site Selection and Territory Planning for the Franchise Council of Australia, and in the recently announced FCA Diploma of Franchising. Peter also hopes to run courses in China in this area, in conjunction with the consulting they will be doing.

Whilst the aim of the JV will be working in China with China based companies, the JV will also be available to assist Australian companies with advice about the Chinese market and opportunities. Shaw has only recently moved to Australia from Shanghai, and has very good knowledge of the market and contacts across China. Shaw is a non executive Director of Magnsoft, which he founded in 2000 (www.magnsoft.com), and MagnsoftBI (www.magnsoftbi.com), which he also cofounded.

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