Facts, Statistics, Data, Analysis and Reports
For Better Enterprise Decisions
Established in 1996, Spectrum Analysis Australia offers geodemographic modelling and analysis based on verifiable data and statistics for site selection, territory planning, marketing strategy, business forecasting and executive level decision-making for discerning clients across Australia and the world.
Spectrum Analysis gathers, analyses and presents general and geographic market information.
This information is used to assist executives in the planning and implementation of more effective, efficient and profitable decision-making.
Despite its potential, data in its raw form is often meaningless to decision-makers.
Analysis and communication of information plays a large role in providing the complete solution.
From supplying and analysing market information to building complete predictive models,
Spectrum Analysis has the resources to help you make informed and profitable decisions.
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Our Six Step Geodemographic Data Modelling and Analysis Process
Once we understand your requirements, expectations and enterprise, we map your current customers, existing network or competitors to discover your target customers, territories or site locations.
With secure paid data sourced from various government agencies, we define the most relevant variables from the different data sets and develop tailored algorithms for your goals and objectives.
Our team of experts build initial hypotheses and logical assumptions to sync with the data and design demonstrations that can provide new information for your enterprise plans.
Through modelling or data assessment, we bring all the variables together to enable you to compare and contrast one area to another. This helps identify data-driven solutions for informed decision-making.
We personally demonstrate our calculations so that you can understand the value of the data, the accuracy of the modelling or data assessment and the reliability of the analysis. We also make any additional adjustments if necessary.
We deliver visualisations of the data in tailored online interactive maps, written reports, thematic maps, formal presentations and more. We are here to support you and your leadership team and ensure that our geodemographic data analysis process leads real results.