For Better Enterprise Decisions

We have used Spectrum Analysis on three separate occasions to understand our enrolments and catchment areas, and we use this data in making informed, strategic decisions regarding the School’s long term future, including major marketing decisions. Spectrum Analysis provides a service with which we are extremely happy, and Melinda and Peter have been able to meet all our information needs. They have also been able to present to key School Executive members, and School Council, when required. Having the latest data, both from our internal sources, and that provided by Spectrum Analysis, contributes greatly towards accomplishing success.

Just a note to thank you for the wonderful presentation you gave at our recent Franchise Conference. The feedback we have received from our franchisees to date has been excellent; they were very impressed with your knowledge and expertise of the mapping industry, and really enjoyed seeing the bigger world picture as part of your introduction. We are extremely grateful for the contribution you made to making our conference such a success

Great to see an organisation who can assist with strategic planning - used to have to do all this on my own.

Spectrum Analysis undertook a major project for us in New Zealand in 2011 and have been working with us ever since in analysing potential BurgerFuel locations to allow us to proceed with the site leasing decisions. They have also provided great shopping strip advice for our next foray into Australia. Peter Buckingham and Melinda Shepherd understand exactly what we require, and have made it so much easier to decide on new stores. Melinda acts extremely quickly to our requests, allowing us to commit quickly which can be an issue with Landlords in securing new stores.

We have found their analysis of population trends and advice on the school’s capacity to increase its enrolment base to be very useful...In a very competitive market place it is important to ensure that the school is able to plan strategically, using the most accurate information and advice possible.

I have known Peter Buckingham for over 10 years and regard him as the foremost expert in the field of demographic analysis for franchise networks. We have enjoyed a commercial relationship for most of this time and I have always found Peter and his team to be highly conscientious and sensitive to the needs of their clients. Peter draws on his own extensive practical experience from his previous corporate roles in site selection, plus applies the latest analysis methods to highly complex data to make sense of markets to help franchisors and franchisees make sound decisions.

"Spectrum Analysis have serviced Specsavers for over four years. Before appointing Spectrum Analysis we attempted to find a supplier that could deliver tailored geo-mapping solutions to fit our business requirements, yet were underwhelmed with the services available in the Australian and New Zealand markets. Since appointing Spectrum Analysis we have gained vital intelligence across our retail and competitive landscape; they have given us the building blocks to create strategic marketing plans with accuracy, relevance and insight. The customer service Spectrum Analysis delivers is always of the highest standard and they always set out to achieve a solution that fits the business requirements"

Excellent insight into useful methods in territory and site selection.

The Spectrum Analysis team fully understood the brief and took the time to guide us through the initial proposal to really drill down to the specifics of what we wanted to achieve. Further to this personal service, they invested their time to get a proper understanding of our current successful franchise model to use as an important building block for our future planning process. The level of professionalism from the whole team with updates and briefings along the way leading up to the delivery of a comprehensive Market Analysis and associated Site Selection Forecasts has been second to none and has left us with no unanswered questions.

We have been using a combination of a GIS system and Mango Maps for our global expansion, and find this to be a cost effective system we can use, as we now operate in over 30 different countries worldwide with 900+ franchises. We can grant a territory we know meets our criteria, and can keep an up to date record and mapping as the new sites are opened. Highly recommended if you want to keep control of your worldwide expansion.