Facts, Statistics, Data, Analysis and Reports

For Better Enterprise Decisions

Established in 1996, Spectrum Analysis Australia offers geodemographic modelling, analysis and reporting based on verifiable data and statistics for site selection, territory planning, marketing strategy, business forecasting and executive level decision-making for discerning clients across Australia and the world.

At a special event at the Alto Event Space in Melbourne on Wednesday 17 August 2022, our Co-Founder and Managing Director Peter Buckingham was awarded a Top 50 Small Business Leader for 2022 in the Octomedia Inside Small Business Awards

Franchising Council of Australia (FCA) Supplier of the Year 2021

At an online gala dinner event on Tuesday 26 October 2021, Spectrum Analysis Australia was announced the winner of the Franchise Council of Australia (FCA) Supplier of the Year.

This is a national award and we would like to acknowledge our hard-working and dedicated team of Geographic Information Systems Analysts, Chief Data Scientist and other professionals, our extensive range of valued clients in different industries and loyal partners

It was also wonderful to see several of our clients win awards including the overall winner of Australian Established Franchisor of the Year, Rapid Tune Automotive Services.

We have the data. We analyse it. You achieve results.

Territory Planning & Mapping

Territory Planning, Exclusion Zones, Marketing Areas, Geographic Information System (GIS), worldwide online maps for data visualisation, target market indexing.

It's all about mapping.

Corporate Retail Franchise

Site potential, shopping centres, strips, bulky goods and homemaker outlets. Detailed demographic profiles, territory planning and strategic network planning.

It's all about location.

Schools Colleges & Universities

Strategic planning, student demographic analysis, enrolment, marketing, alumni relations, GeoMapping and newsletters for Schools, Colleges and Universities.

It's all about the long term.

Early Years Education Centres

Strategic planning, pre school children demographic analysis, enrolment, marketing, community development and workers in the local area.

It's all about the opportunity.

Data Packs

For local area marketing, franchise area sales, business and marketing demographics, postcodes, clubs, member associations, population forecasting.

It's all about the specifics.

Predictive Tools

Sales prediction modelling, neural network, retail gravity, sales cannibalisation, upgrade prioritisation reporting and site potential check chart.

It's all about the future.

Specialist Consulting

Consulting services, ABS Census analysis and projections, NZ Census and analysis, media requests and referrals to other experts in our network.

It's all about how we can help you.

Gyms, Fitness Centres, Health & Wellness Services

We use our Six Step Geodemographic Data Modelling and Analysis Process to assist gyms, fitness centres, health and wellness services.
It's all about the viability.

From across Australia and around the world. We value you all

Here’s what others have to say about Spectrum Analysis. 

Spectrum Analysis gathers, analyses and presents general and geographic market information.

This information is used to assist executives in the planning and implementation of more effective, efficient and profitable decision-making.

Despite its potential, data in its raw form is often meaningless to decision-makers.

Analysis and communication of information plays a large role in providing the complete solution.

From supplying and analysing market information to building complete predictive models,
Spectrum Analysis has the resources to help you make informed and profitable decisions.

Your Resources

We share. You benefit.


Keynote Speaking, Specialist Workshops, Webinars and more


Articles, Newsletters, White Papers, Case Studies and more


Product Demonstrations, Recordings, FAQ's and more


Latest news, insights and more from Spectrum Analysis

Recent Blog Posts

Check out what has been happening lately.

Partners and Members

Our supporters and colleagues. Expanding your value.

Our Six Step Geodemographic Data Modelling, Analysis and Reporting Process



Once we understand your requirements, expectations and enterprise, we map your current customers, existing network or competitors to discover your target customers, territories or site locations.



With secure paid data sourced from various government agencies, we define the most relevant variables from the different data sets and develop tailored algorithms for your goals and objectives.



Our team of experts build initial hypotheses and logical assumptions to sync with the data and design demonstrations that can provide new information for your enterprise plans.



Through modelling or data assessment, we bring all the variables together to enable you to compare and contrast one area to another. This helps identify data-driven solutions for informed decision-making.



We personally demonstrate our calculations so that you can understand the value of the data, the accuracy of the modelling or data assessment and the reliability of the analysis. We also make any additional adjustments if necessary.



We deliver visualisations of the data in tailored online interactive maps, written reports, thematic maps, formal presentations and more. We are here to support you and your leadership team and ensure that our geodemographic data analysis process leads real results.

Some Numbers

1 +
1 +
1 +
Satisfied Clients
500 +
Projects Completed