Presentations

Upcoming and Past

Sharing our knowledge far and wide.

Spectrum Analysis Presentations

Links listed when available.

Please contact Spectrum Analysis if you would like us to provide a presentation at your conference, workshop, class in person or online.

Once confirmed, we will add the link to this page and share the details on our social media networks.

Special Thanks

Presentations Available

Peter Buckingham, the Co-Founder and Managing Director of Spectrum Analysis has considerable experience in public speaking on various topics related to the work Spectrum Analysis performs and broad marketing issues in general.

Peter has spoken at the Franchise Council of Australia’s (FCA) National Conference on several occasions, and to most of the state FCA conferences.

He has also been a keynote speaker for the Property Council of Australia, and many of Spectrum Analysis’s major clients National Conferences.

The topics Peter normally addresses include:

Sure Fire Site Selection – a discussion on the decision process in selecting a store. This topic covers small networks through to large networks, and includes a real life discussion using a KFC example (with permission of KFC) on how you can do a Market Analysis. Some of the practical knowledge also comes from Peter’s oil industry background.

Nine Tips to Great Site Selection – this presentation follows the basic lines of the eBook that can be downloaded for free on our website.

How Many Territories and Defining Territories Made Easy – this can be handled in two parts and assists companies in the strategic decisions around establishing territories and how to do it so that each territory has similar demand. This methodology has been used by two of the largest banks in Australia in establishing their home loan franchises.

Will You Survive in a Mature, Competitive Market – a thought provoking topic looking at the changes occurring in retail as sites become bigger and more efficient. Peter uses his extensive knowledge to draw comparisons to most other mature businesses, where site numbers are ever decreasing, and the remaining sites are becoming more efficient and cost competitive. This presentation relates to most mature businesses.

Upcoming Presentations

Mon 30 May – Thu 2 June 2022 ‘EducatePlus Reignite Adelaide Conference‘ Adelaide Convention Centre, and visit our team at stand #32 https://www.epadelaide2022.edu.au

Thu 16 – Fri 17 Jun 2022 ‘Fitness+Wellness Trade Show and Conference‘ at the ICC Sydney Exhibition Centre at Darling Harbour in Sydney. Say hello to our team at Stand #649. https://fwa.show.

Previous Presentations

25/05/22
Data and Demographics for Gyms, Fitness Centres, Health and Wellness Services
with Peter Buckingham
https://spectrumanalysis.com.au/blog/data-and-demographics-for-gyms-fitness-centres-health-and-wellness

24/05/22 
Management Consultants Lunch
with Peter Buckingham and David Parkin
https://spectrumanalysis.com.au/blog/management-consultants-lunch-24-may-2022

18/05/2022
Data Driven Social Media Strategy
with Alastair Lee and Sue Ellson
https://spectrumanalysis.com.au/blog/data-driven-social-media-strategy-for-schools-colleges-and-universities

12/04/2022
Using Data in your Strategic Planning
AHISA Melbourne Conference, Melbourne Convention and Exhibition Centre, 10:30am where Peter Buckingham delivered expert insights. Stand #36
https://www.ahisa.edu.au/AHISA/Events/2022/LLC/Program

04/04/2022 – 05/04/2022
Franchise Council of Australia National Franchise Convention NFC 21-22
Melbourne Convention and Exhibition Centre at South Wharf in Melbourne. Stand  #32.
https://www.franchise.org.au/events/national-franchise-convention-2021


06/04/2022
Data, Demographics and Mapping for Schools, Colleges and Universities
Peter Buckingham
https://spectrumanalysis.com.au/blog/data-and-demographics-for-schools-colleges-and-universities

30/03/2022

Territory Planning and Mapping
Peter Buckingham and Dorianne Lyons from Spectrum Analysis
https://spectrumanalysis.com.au/blog/territory-planning-and-mapping

17/03/2021
EducatePlus Vic/Tas Networking
Proud sponsor at the Garden State Hotel, 101 Flinders Lane, Melbourne 6-8:30pm

23/11/2021
Data, Demographics and Mapping for Schools, Colleges and Universities
Peter Buckingham and Dorianne Lyons from Spectrum Analysis
https://spectrumanalysis.com.au/blog/data-demographics-and-mapping-for-schools-colleges-and-universities

16/06/2021

Economic Planning & Decision-Making for Schools Colleges Universities
Peter Buckingham, Spectrum Analysis and John Somerset, Somerset Education
https://www.youtube.com/watch?v=Y8U5WjJ2pBk

27/05/2021
Data & Demographics for Gyms, Fitness Centres & the Health Industry
Peter Buckingham, Spectrum Analysis
https://www.youtube.com/watch?v=y_XAc5iWK2s

22/04/2021
Locating & Engaging with Alumni, Schools, Colleges & Universities
Peter Buckingham, Spectrum Analysis, Sue Ellson, 120 Ways Publishing and Alastair Lee, AlumGrow Consultancy
https://www.youtube.com/watch?v=fLrP7mwhE1Q

16/03/2021
Data and Demographics for Schools, Colleges and Universities
Peter Buckingham, Spectrum Analysis
https://www.youtube.com/watch?v=VifSDYPSRGs

08/09/2020
Web-Based Demographic Modelling for Schools, Colleges and Universities
Peter Buckingham, Spectrum Analysis
https://www.youtube.com/watch?v=GI6_G63wOkg

Please contact Spectrum Analysis if you would like us to provide a presentation at your conference, workshop, class in person or online.

Once confirmed, we will add the link to this page and share the details on our social media networks.