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Spectrum Analysis Blog

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Educate Plus 2021 International Conference Exhibition Stands

Educate Plus 2021 International Conference

We are very excited to announce that Spectrum Analysis Australia will be at Stand 32 at the Educate Plus 2021 International Conference in Adelaide from 6 – 9 September 2021 at the Adelaide Convention Centre, North Terrace, Adelaide, South Australia 5000. You can see all of the Exhibitors here. If you are interested in attending, please visit

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Institute of Management Consultants and Spectrum Analysis Lunch at Tandoori Den Camberwell

Institute of Management Consultants Lunch 14 July 2021

Lunch Guests Lunch Guests Lunch Guests Peter Buckingham and Dorianne Lyons David Staughton David Richards and Peter Buckingham On Wednesday 14 July 2021, Peter Buckingham from Spectrum Analysis hosted the combined Institute of Management Consultants Lunch at Tandoori Den at 260 Camberwell Road, Camberwell, Melbourne, Victoria, Australia, 3124. Guests were welcomed by Dorianne Lyons and brief presentations were made by

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2021 Intergenerational Report

2021 Intergenerational report: Australia over the next 40 years

By Peter Buckingham Department of the Treasury (Australia) – Analysis and Policy Observatory launched the 2021 Intergenerational report: Australia over the next 40 years on 28 June 2021. It can be downloaded at The fifth Intergenerational report came out in June 2021, from the office of, The Honourable Josh Frydenberg MP, Treasurer of the Commonwealth of Australia. Whilst it

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Franchise Buyer Shopping Centres Episode 14

How to choose a shopping centre location

By Peter Buckingham Episode 14 of the Franchise Buyer VLog with Glenn Walford as the host talks about ‘The best shopping centres to open a store in.’ Shopping Centre Sizes Glenn starts by talking about the six various shopping centre sizes: Super Regional 85,000+ square metres Major Regional 50,000 – 85,000 square metres Regional 30,000 – 50,000 square metres Sub

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Shopping Precinct Wollongong New South Wales

Leasing a Commercial Site in a Shopping Centre or Strip

By Peter Buckingham In my view, when selecting a commercial site to operate a business from, there are four questions you need to address: What area should I be looking in? Where is my offer in terms of impulse versus destination? Should I be looking in a shopping centre or a shopping strip? Or if I am a bulky goods

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Guzman y Gomez logo

Case Study – Guzman Y Gomez – Site Selection

Case Study – Guzman Y Gomez – Site Selection Peter Buckingham of Spectrum Analysis and Christian Bright, Head of Construction for Guzman y Gomez™ (GYG), met by chance on a flight to Sydney. Peter asked Christian how GYG did their site selection. Peter was referred to Youil Adam (Leasing / Project Manager) and discussions ensued on what could be done

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Warning Do Not Read This Sign

Buying a business and finding the right location

By Peter Buckingham You have made the first step, and decided to look at buying your own business. Whether it is a franchise or an individual business, you must be asking yourself where to locate this opportunity, OR is the existing business I am looking at located well, and amongst a suitable demographic. Target Customer The first question you need to

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Bob Jane T-Marts logo

Case Study – Bob Jane T-Marts – Network Development Planning

Case Study – Bob Jane T-Marts – Network Development Planning Garry Job – National Property Manager of Bob Jane T-Marts Support Team, has used Spectrum Analysis for many years. In one specific project, we assisted in their Network Development Planning, and were again asked to revisit this work using the latest data available. The Project began by placing data and

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Person pointing to commercial premise layout on a laptop computer with a notebook in the foreground

Property Guideline and Site Potential Checklist

By Peter Buckingham In my past life as a Network Development Manager with Caltex, it became obvious to me that if you did not clearly explain what type of commercial property you were looking for, you wasted a great deal of your time looking at rubbish. To try and filter the good location opportunities from the bad, I developed a

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Pedders Suspension and Brakes logo

Case Study – Pedders Suspension and Brakes – Strategic Network Planning

Case Study – Pedders Suspension and Brakes – Strategic Network Planning Spectrum Analysis have worked with Pedders Suspension and Brakes over the years in setting up their territories. In this Project we were asked to undertake a Market Analysis to understand what made for the strongest Pedders stores. The work involved visiting all the stores and building Sales Prediction Tools

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Precious Cargo Education logo

Case Study – Precious Cargo – Strategic Network Planning

Case Study – Precious Cargo – Strategic Network Planning Spectrum Analysis was commissioned by Cheryl Shigrov at Precious Cargo Education Childcare and Early Learning to undertake the project of Strategic Network Planning in Adelaide, Sydney, Melbourne and Brisbane. Historically they had looked for outer suburbs, growth areas with the view that these have a high percentage of children in the

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Tutor Doctor logo

Case Study – Tutor Doctor – Territory Planning

Case Study – Tutor Doctor – Territory Planning Rogelio Martinez came to Australia and attended the National Franchise Convention on the Gold Coast as a preliminary process before introducing Tutor Doctor into Australia. Tutor Doctor is an international company from North America, and provides one-on-one tutoring and supplementary educational support programs to students. Tutor Doctor asked Spectrum Analysis to establish

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First Class Accounts logo

Case Study – First Class Accounts – Territory Planning

First Class Accounts, Australia’s largest bookkeeping franchise, approached Spectrum Analysis and asked us to map out their current territories which had already been done by postcodes and to then allocate any missing and additional postcodes to a territory. There were several issues with their previous territories. Besides the classics – location gaps and territories of inconsistent sizes, there were cut

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Open neon sign

Tactical operations or strategic thinking: which works best?

By Peter Buckingham Are you employing tactics or strategy in your franchise or enterprise? After so many years in business and another ten years in sailing – I finally get the difference between strategy and tactics thanks to a recent lecture at the Sorrento Sailing Couta Boat Club. Strategy This is the big plan: how we should get around the

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