Sue Ellson

Marketing Consultant

BBus (Admin Mgmt)

Sue Ellson Spectrum Analysis

Sue Ellson BBus (Admin Mgmt) MPC, CDAA, ASA, WV, SPN (University of South Australia) started consulting to Spectrum Analysis in May 2018. She is most well known as an Independent LinkedIn Specialist and an author, trainer and marketing consultant.

After an extensive career at Westpac Banking Corporation in Adelaide, she moved to Melbourne in 1994 and has completed a variety of work for local and international clients ever since. Her first website Newcomers Network was launched in 2001, Camberwell Network in 2012 until 2022 and 120 Ways Publishing in 2014.

Sue has independently published five books on the topics of LinkedIn, Careers, Business, Marketing and Gigsters – people who use technology to attract aligned gigs.

Sue is primarily responsible for:

  • marketing and social media strategy and implementation
  • promotion and development of events
  • preparing and editing written and video content and sharing widely
  • website development and search engine optimisation
  • networking and newsletters

After hours, you can find Sue spending time with her children and friends, walking, dancing, learning to sing and writing poetry.

Institute of Managers and Leaders (IML) (previously Australian Institute of Management (AIM) (from 2001 – 2022)
Australian Human Resources Institute (AHRI) (from 2005 – 2021)
Melbourne Press Club (MPC) (since 2008)
Career Development Association of Australia (CDAA) (Associate since 2015, Professional since 2018)
Australian Society of Authors (ASA) (since 2015)
Writers Victoria (WV) (since 2018)
Small Press Network (SPN) (since 2019)

Connect on LinkedIn at

Contact directly marketing [at] or +61 402 243 271