Education Analysis

Demographic Analysis, Enrolments, Marketing, News

It’s all about the future.

Spectrum Analysis Education Analysis Services

Strategic planning, enrolments, alumni, marketing, community development reports for Schools, Colleges and Universities.

Strategic Planning

Are you responsible for collecting information for strategic planning decision-making in schools, colleges or universities?

Executive level decision-making requires reliable, quantitative data to ensure it meets governance, risk and statutory authority compliance requirements.

Whether you are the Principal, Vice Chancellor or a Manager leading the Business, Enrolments, Marketing or Alumni area of the School, College or University, you need to understand the demographics of your current, future and past students and other factors affecting your expenses and grants funding.

Quality demographic information can affect several strategic planning decisions. You need facts and data across multiple areas.

Spectrum Analysis has been working with a variety of Independent, Catholic and other Non-government Schools, Colleges and Universities since 2009.

We can use our six step data analysis process to help you:

  • complete a comprehensive student demographic analysis and produce demographic mapping for various characteristics including: where students live; their age, ethnicity, religious affiliation, household income, individual income; the  level of student penetration by area; demographics around the School, College or University; future growth predictions by age groups, mapping of other Schools, Colleges and Universities nearby; mapping public transport routes etc
  • explore multiple enrolment strategies based on student locations, affordability of school fees and access to various forms of transport
  • explore multiple marketing strategies for location based advertisements, canvassing aligned feeder schools and understanding your competition
  • design effective alumni outreach strategies worldwide
  • verify the financial viability of large investments in education, capital improvements, new buildings, new campuses and school mergers
  • extract your school’s unique Socio-Economic Status (SES) score based on your student addresses and Department of Education, Skills and Employment data and display the SES scores for your school area and where your students are from
  • look at specific areas of concern related to your school, college or university including curriculum development, class allocations or academic achievement (for example, you may have a high proportion of students with a non-English speaking background and need additional English as a Second Language classes)

We can provide thermatic layer maps (darker and lighter colours across variables) with overlays for bus routes and competitors.

Learn more about the Frequently Asked Questions for Schools, Colleges and Universities here.

Student Demographic Analysis and Mapping

Do you have a clear picture of where your students come from to attend your school, college or university and do you understand their demographics?

At Spectrum Analysis, we can:

  • collect data and analyse your residential demographics so you can understand exactly who your students are where they come from
  • design target marketing strategies for specifc demographics to improve your marketing efficiency
  • identify where you can expand your enrolment base to maximise your return on marketing activity
  • define primary and secondary marketing areas and identify areas for expansion

We can use our six step data analysis process to help you:

  • map all student addresses and compare this with the latest Australian Bureau of Statistics (ABS) Census to see the areas of high and low student penetration and high and low student spend
  • identify the students who live in every Statistical Area Level One (SA1) – there are approximately 57,000 Statistical Area Levels across Australia
  • identify all students on a map area by various classifications including male or female, attending primary or secondary school and whether they are schooled in Government, Independent, Catholic or other Non-government schools
  • demonstrate how your school, college or university is performing in any area (at SA1, suburb or postcode level) and identify any areas or under or over representation
  • show where your primary catchment areas are and future secondary catchment areas could be
  • the Australian Bureau of Statistics (ABS) data we use provides population data for the next five, 10 or 15 years (very useful for specific analysis)
  • the ABS data also includes building permit data which helps identify population forecasts and areas of new housing development
  • understanding the population forecasts and the socio-economics of surrounding suburbs can identify new market opportunities over the long term
  • review the demographics of students from feeder schools, colleges and universities
  • prepare affordability assessments for an area so you can design equitable school, college or university fees
  • provide facts and data for grant applications, particularly useful in low socio-economic areas or areas with specific community challenges

GeoMapping Plus via Somerset Education Portal

Are you from one of more than 600 Australian Independent, Catholic or other schools that has provided school financial data to the Somerset Education Survey established in 1993?

John Somerset FCA, the Founder of Somerset Education, is dedicated to the financial viability and sustainability of Non-government schools and he is a leader in this field. 

In March 2020, Spectrum Analysis and Somerset Education announced an alliance that gives schools access to GeoMapping Plus via the Somerset Education Portal Survey Login.

The Somerset Education website allows both existing Somerset Education clients and survey contributors access to free online resources and the ability to subscribe to GeoMapping Plus.

GeoMapping Plus allows you to map your current students, future students, alumni and bus routes online at any time. More comprehensive data and analysis is available on request.

Access GeoMapping Plus via the Somerset Education Portal here.

Click here to download the Spectrum Analysis and Somerset Education GeoMapping Plus User Guide.

The video below provides a brief introduction to GeoMapping Plus.

Enrolment Marketing and Management Strategies

Are you responsible for ensuring that there is a steady stream of enrolments for your school, college or university both now and in the future?

If you are fully aware of the strengths and weaknesses of your school, college or university, based on facts and data, you can identify effective enrolment marketing and management strategies.

We can use our six step data analysis process to help you:

  • assess the individual viability of different offline enrolment strategies and the best locations for each strategy
  • compare your enrolment strategy options with the options of your major competitors and where possible, not compete in the same location
  • find more potential sources of future students up to postgraduate level
  • identify areas of similar demographics
  • identify safe and convenient ways for students to travel to and from school, college or university across all age levels via public transport and/or private bus routes either in the local area or to and from a transport hub (bus, train or tram)
  • ensure existing transport options are the most efficient or if they need some adjustment as the centre of the student population may have shifted over time

Marketing and Community Relations Strategies

Are you responsible for marketing or community relations for your school, college or university?

Many schools, colleges and universities still use a variety of traditional marketing and community relations strategies including:

  • billboard advertising
  • bus, train and tram advertising
  • transport platform and bus shelter advertising
  • building relationships with aligned local feeder schools, colleges and universities
  • radio, television and cinema advertising
  • public events and activities for local communities
  • open days and activities with other non-competing schools, colleges and universities (like school visits for potential future students)
  • shared resourcing of buildings, grounds, theatres, swimming pools and sports stadiums

We can use our six step data analysis process to help you:

  • identify the best locations for any visual representation of your school, college or university
  • identify the best schools, colleges or universities to engage with to meet your short and long term objectives
  • target your time and budget to the most promising locations
  • ensure that your marketing content reaches the decision-makers that are demographically and statistically inclined to enrol a student in your school, college or university
  • assess your existing strategy, test a future strategy or co-design a new strategy that provides a way to increase enrolments, return on investment (ROI) and marketing efficiency

Alumni Relations Strategies

Are you responsible for finding and engaging with alumni from around the area or around the world?

Would you like to have your alumni locations plotted on a map so that you can identify where to host in-person activities suited to the highest density of alumni from your school, college or university? Or select which alumni may be able to engage with your virtually from remote locations across the globe?

We can use our six step data analysis proces to help you:

  • map all former student addresses (where they live or work) and then compare this data with your existing alumni relations strategies
  • identify where your alumni referrals are coming from and incorporate this in your enrolment, marketing and community relations strategies
  • provide research on where to find and engage with fundraising prospects and map your financial supporters
  • create alumni penetration reports for specific goals (mentoring, event attendances, donations)
  • review your current and lapsed donors, where they live and what demographics they represent 
  • import tailored data for more comprehensive analysis and modelling for your specific goals and objectives (for developing reports for boards and alumni groups)
  • identify clusters of alumni that can be contacted for potential mentoring progams, in-person guest speaking opportunities, online video interviews, alumni networking, reunion organisation or voluntary or financial philanthropy
  • referrals to other alumni relations specialists and providers

Reviews and Testimonials

Dr Paul Hicks, Headmaster
Dr Paul Hicks, HeadmasterCamberwell Grammar School
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‘I am pleased to commend their work to you. In a competitive market, information is a vital tool. Spectrum Analysis was able to give us detailed data and insightful analysis, which we have been able to incorporate into our strategic planning. We have found the service from Spectrum to be excellent – the data presented in a variety of ways and their maps particularly helpful. I have no hesitation in recommending Peter Buckingham and Spectrum Analysis to any organisation seeking deeper understanding of the demographics of their business.’
Sarah Ryan, Chief Marketing Officer
Sarah Ryan, Chief Marketing OfficerLoreto Normanhurst
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'A sincere thank you for the support you and your team have provided to Loreto Normanhurst. The Spectrum Analysis tools have allowed us to approach our enrolments with greater focus. The mapping tool has informed the development and targeting of advertising campaigns, the location of events, and review of our bus routes. It has been a game changer to underpin our plans with the data-based insights that Spectrum Analysis has helped to unlock. I am happy to recommend Spectrum Analysis to any school looking to step change their strategy and the return on investment for their precious people and financial resources.’

Strategy News for Schools Email Newsletter

Would you like to be kept up to date with the latest information on demographics, analysis, mapping, enrolments, marketing, community relations, alumni relations and online strategy?

In October 2019, Spectrum Analysis and 120 Ways Publishing started producing a free email newsletter with practical information for Schools, College and Universities.

You can subscribe to the Strategy News for Schools email newsletter and see past editions here.