Gyms, Fitness Centres, Health and Wellness Services

Demographic Analysis, Planning, Mapping, Reporting

It’s all about the opportunity.

Spectrum Analysis Gyms, Fitness Centres, Health and Wellness Services

Demographic Analysis, Strategic Planning, Reporting for Gyms, Fitness Centres, Health and Wellness Clubs.

Strategic Planning, Analysis and Reporting

 

This is how we use our Six Step Geodemographic Data Modelling and Analysis Process to assist gyms, fitness centres, health and wellness clubs.

1. Discover

Firstly we gain an understanding of where your gym, fitness centre, health or wellness service business is currently and what the aim is for the business in the future.

2. Define

In order to better understand your target market along with the drivers of the gym, fitness centre, health or wellness service business, we undertake a research and analysis phase so that we are able to design more tailored and accurate solutions. 

We then map your current customers, existing network or competitors, territories and site locations.

3. Design

Our team of experts will build initial hypotheses and logical assumptions to sync with the data and design demonstrations that can provide new information for your enterprise plans.

4. Develop

Using a Geographic Information System (GIS) our team will then develop the appropriate solution for your gym, fitness centre, health or wellness service business. This solution will take one of three forms: Territory Planning, Market Analysis, or Strategic Network Planning.

5. Demonstrate

We personally demonstrate and present the results of the Territory Planning, Market Analysis, and Strategic Network Planning so that you can better understand the value and reliability of the data and information.

6. Deliver

We deliver visualisations of this data in online interactive maps, static maps, along with written reports and formal presentations. In many situations you may want to update your online map as things change for your gym, fitness centre, health or wellness service business, so we provide ongoing maintenance for these systems.