On Thursday 18 June 2026, we all met at the offices of Spectrum Analysis in Surrey Hills to celebrate being in business for 30 years!
Spectrum Analysis was officially registered on 21 June 1996!
Our remote employee Melinda Shepherd was there via Zoom – so look for the phone in the shots below!
I shared the back story on how Spectrum Analysis was started whilst I was still working for Caltex and how there were originally two Founders and the other Co-Founder continued working in the business after being bought out.
We have seen a lot of change across the geodemographic landscape over the years and expanding overseas has been exciting.
We have really enjoyed working with franchises and schools, our main two categories of clients and this year, we have started providing research data for journalists at Newscorp.
We look forward to continuing our commitment to reliable data collection and analysis to help all of our clients make well informed decisions. Read more of our history below.
History
We began as a statistics company, building sales prediction models to help businesses forecast with confidence. This work remains central to what we do today. In those early years, we were fortunate to partner with major clients including Yum! Restaurants (KFC and Pizza Hut) and oil companies such as Caltex, helping them understand markets, identify opportunities, and make smarter decisions about where and how to grow. That foundation in rigorous, commercially focused analysis still shapes everything we do.
As our work evolved, so did our tools. We expanded into mapping, allowing us to visualise our statistical outputs and bring data to life in ways that make complex patterns easier to see and decisions easier to make. Turning numbers into clear, spatial insight has become one of the hallmarks of our work.
Since 2009, we’ve also specialised in supporting Independent and Catholic schools in helping with enrolment planning, catchment analysis, and the long-term decisions that shape school communities. It’s a part of our work we value enormously, and one that has connected us with schools right across Australia.
More recently, our business has expanded internationally, taking our expertise to clients beyond Australia and applying three decades of experience in new markets.
Through all this growth, our purpose has stayed the same: turning complex information into clear, reliable insight you can act on with confidence.
Reaching thirty years simply wouldn’t have been possible without you. To the clients and schools who have trusted us, returned to us, and grown with us over the years we say Thank You.
As we look to the future, our commitment remains exactly what it has always been: delivering analysis you can rely on, whether you’re forecasting sales, creating territories or planning for the next generation of students. Here’s to the years ahead.
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