Strategy Planning Day

Demographic Analysis, Territory Planning, Marketing and more

It’s all about the future.

Make Better Decisions

Informed by facts and data

Strategic Planning

Are you responsible for collecting information for strategic planning decision-making in your organisation?

Or are you part of a Board that needs facts and data to make well-informed decisions?

Executive level decision-making requires reliable, quantitative data to ensure it meets governance, risk and statutory authority compliance requirements.

You need to understand the demographics of your current, future and past clients, customers and community.

Quality demographic information can affect several strategic planning decisions. You need facts and data across multiple areas.

Spectrum Analysis has been working with a variety of Early Learning, Independent, Catholic and other Non-government Schools, Colleges and Universities since 2009 and a wider range of Corporates, Retailers and Franchises since 1996.

Strategy Planning Day

Do you have a regular Strategy Day for your enterprise?

Is the intent to brief the Board on issues both current and future that they need to know about?

Is one of the major issues that you face understanding the demographics of your local area and the changes this will create?

At Spectrum Analysis, we regularly attend Strategy Planning Days for our clients.

We can do these in person or online through Zoom if that works better for you.

Most Boards want to understand the future outlook for the enterprise.

Schools, Colleges and Universities

For schools, colleges and universities the areas we are normally asked to address are:

Big picture

What is happening in population projections for school age children?
How are Independent and Catholic schools going compared to Government schools?
What is the trend like in your state for single sex schools versus co-educational schools?
How do we understand the socio economics and therefore the fee-paying ability of families in different areas?

On a localised level

How are your enrolments going compared to your main competitors?
Where are your students coming from and how has this changed?
From a market share perspective, what areas are you growing and where are you losing students?
Where are the growth areas you should be considering?
Do your buses service the current and future population?
Is your strategy correct for preschools, and if you have an Early Learning Centre (ELC) is it working as a strong feeder to your prep year?
Should you be considering opening your own ELC?
Any other questions that you have…

Corporates, Retailers and Franchises

For corporates, retailers and franchises, the areas we are normally asked to address are:

Big picture

Where are our current, future and past customers and clients?
What socio-economic and demographic factors do we need to consider?
How can we develop equitable territory plans now and in the future?
Where are the growth opportunities for the enterprise and any associated locations?

On a localised level

What determines a good location for your enterprise type in specific demographic areas?
How can you increase traffic, customers and clients to each location?
What other factors have your competitors capitalised on that could also be beneficial to your enterprise?
Are there other similar enterprise strategies that could be helpful for your enterprise?
Are there other facts and data that you could use in funding, finance or government applications?
What population predictions could make a significant difference to your enterprise?
Any other questions that you have…

Next steps

If you would like assistance in running your Strategy Planning Day, Peter Buckingham and Spectrum Analysis can help you by:

Undertaking a full analysis for your school, college, university, business, franchise or professional association
Preparing a comprehensive written report available for distribution amongst your team
Preparing a Board Presentation (or a special presentation for your Strategy Planning Day) to explain the big picture and localised level information in a decision-making friendly way
Preparing a separate briefer presentation that may not have all the contents we derive from a full analysis, but tailored to your goals
Showing you how to use our online mapping services and the information you can show decision-makers from this
Assisting you to deliver the full or partial presentation or do it for you in person or online

Yes, there is an investment to make if you would like our professional assistance.

However, when you calculate the cost of making an uninformed decision or you miss out on quality recommendations based on facts and data that stand up to governance, risk and compliance scrutiny, you can easily understand that our services can pay for themselves.

Past Strategy Planning Days

Unfortunately we cannot publicly disclose the specific names of schools, colleges, universities, corporates, retailers or franchises where we have provided strategy planning days. If you would like to engage our services, we can discuss more details directly with you.

However, we can say that we have collected facts and data on a range of the most prestigious schools in Sydney and Melbourne as well as more niche enterprises that are targeting specific demographics both in Australia and overseas.

Other Resources

You may also be interested to look at some of our other resources that show the depth and value of our detailed analysis.

Likewise, you may find these other pages of our website helpful:

You are also welcome to subscribe to one of our email newsletters here.

Reviews and Testimonials

‘I am pleased to commend their work to you. In a competitive market, information is a vital tool. Spectrum Analysis was able to give us detailed data and insightful analysis, which we have been able to incorporate into our strategic planning. We have found the service from Spectrum to be excellent – the data presented in a variety of ways and their maps particularly helpful. I have no hesitation in recommending Peter Buckingham and Spectrum Analysis to any organisation seeking deeper understanding of the demographics of their business.’

'A sincere thank you for the support you and your team have provided to Loreto Normanhurst. The Spectrum Analysis tools have allowed us to approach our enrolments with greater focus. The mapping tool has informed the development and targeting of advertising campaigns, the location of events, and review of our bus routes. It has been a game changer to underpin our plans with the data-based insights that Spectrum Analysis has helped to unlock. I am happy to recommend Spectrum Analysis to any school looking to step change their strategy and the return on investment for their precious people and financial resources.’

'Toowoomba Grammar School commenced working with Spectrum Analysis in 2021. Their demographic data and mapping tools have assisted us in analysing data pertaining to our past, present and future enrolments. Given the highly competitive nature of school enrolments and finite school marketing and enrolment budgets, this data is helping our decision making processes for enrolment and marketing strategies. Knowing that the Spectrum Analysis data is backed by ABS data gives us great decision making confidence. Peter, Dorianne and the team are all knowledgeable about the education sector and the need for data driven decision making. They have also made setting up our TGS reporting very easy. I highly recommend Spectrum Analysis to other organisations looking to further enhance their strategic operations.'

Knox Grammar School first commissioned Peter Buckingham and the team at Spectrum Analysis in 2016, to provide demographic and other information pertinent to the past, present and future enrolment communities at the School. Since that time, we have commissioned updates and further studies, most recently this year. In a rapidly changing demographic landscape, and in a highly competitive education environment, it is crucial to understand where, and from whom, enrolments originate, and will originate, in order for informed decisions on planning and strategy, to take place. In that respect, we have found the reports, and the manner in which they are provided, extremely informative and helpful. Peter and his team demonstrate an awareness of the education landscape, and the needs of our school, and exhibit this both in their reports, and in their personal interactions with us. I have no hesitation in recommending Peter and Spectrum Analysis.

St Joseph's College has been using the services of Peter Buckingham and the team at Spectrum Analysis for several years. I recommend their services to you. They have always been responsive to our requests and have provided exceptionally good customer service with a quality demographic data analysis product. The reports and mapping tools enable us to critically look at our enrolment data and develop strategies for future planning in relation to our enrolments and marketing strategy. The process of providing data and feedback from the team at Spectrum Analysis has been very efficient and they have responded positively to our requests for additional analysis and data. I have no hesitation in recommending Spectrum Analysis to other schools and organisations interested in understanding their markets and demographics.

Malek Fahd Islamic School recently commissioned a demographic report from Peter Buckingham and Spectrum Analysis, and I would gladly recommend their service to any organisation. Spectrum provided a very professional and efficient service. The report presented was detailed and extremely helpful in the development of the School's Strategic Plan. I recommend them to any school interested in ensuring they plan effectively to cater for possible enrolment opportunities.

Recently Oakleigh Grammar commissioned the services of Spectrum and their team lead by Peter Buckingham. Tracking and analysis tools are essential resources within the highly competitive market of Independent School enrolments. Both our Executive Leadership and Admissions Teams have found the Spectrum Analysis data, specific and tailored to our School, to be integral to our strategic planning and management. I have no hesitation in recommending the services of Peter and his team at Spectrum to any organisation seeking a deeper understanding of the demographics of their business.

Security Policies

Here at Spectrum Analysis, we meet strict security protocols to ensure all of our data, paid subscription data and client data is kept in a secure and safe environment in Australia. You can learn more about our security policies here.