Services
We provide a wide range of services
We look forward to working with you.
We have the data. We analyse it. You achieve results.
Territory Planning & Mapping
Territory Planning, Exclusion Zones, Marketing Areas, Geographic Information System (GIS), worldwide online maps for data visualisation, target market indexing.
It's all about mapping.
Corporate Retail Franchise
Site potential, shopping centres, strips, bulky goods and homemaker outlets. Detailed demographic profiles, territory planning and strategic network planning.
It's all about location.
Schools Colleges & Universities
Strategic planning, student demographic analysis, enrolment, marketing, alumni relations, GeoMapping and newsletters for Schools, Colleges and Universities.
It's all about the long term.
Early Years Education Centres
Strategic planning, pre school children demographic analysis, enrolment, marketing, community development and workers in the local area.
It's all about the opportunity.
Data Packs
For local area marketing, franchise area sales, business and marketing demographics, postcodes, clubs, member associations, population forecasting.
It's all about the specifics.
Predictive Tools
Sales prediction modelling, neural network, retail gravity, sales cannibalisation, upgrade prioritisation reporting and site potential check chart.
It's all about the future.
Specialist Consulting
Consulting services, ABS Census analysis and projections, NZ Census and analysis, media requests and referrals to other experts in our network.
It's all about how we can help you.
Gyms, Fitness Centres, Health & Wellness Services
We use our Six Step Geodemographic Data Modelling and Analysis Process to assist gyms, fitness centres, health and wellness services.
It's all about the viability.
World Franchise Associates Australian Affiliate
As the Australian Affiliate for World Franchise Associates, we assist in the “matchmaking” of Franchisors with International Master Franchisees or Investors.
It's all about connection.
Our Six Step Geodemographic Data Modelling, Analysis and Reporting Process
01.
Discover
Once we understand your requirements, expectations and enterprise, we map your current customers, existing network or competitors to discover your target customers, territories or site locations.
02.
Define
With secure paid data sourced from various government agencies, we define the most relevant variables from the different data sets and develop tailored algorithms for your goals and objectives.
03.
Design
Our team of experts build initial hypotheses and logical assumptions to sync with the data and design demonstrations that can provide new information for your enterprise plans.
04.
Develop
Through modelling or data assessment, we bring all the variables together to enable you to compare and contrast one area to another. This helps identify data-driven solutions for informed decision-making.
05.
Demonstrate
We personally demonstrate our calculations so that you can understand the value of the data, the accuracy of the modelling or data assessment and the reliability of the analysis. We also make any additional adjustments if necessary.
06.
Deliver
We deliver visualisations of the data in tailored online interactive maps, written reports, thematic maps, formal presentations and more. We are here to support you and your leadership team and ensure that our geodemographic data analysis process leads real results.
Databases and Data we use in our Data Analysis Process
Australia
- Australian Bureau of Statistics (ABS) Building Approval
- Australian Bureau of Statistics (ABS) Census Data
- Australian Bureau of Statistics (ABS) Counts of Australian Businesses
- Australian Bureau of Statistics (ABS) National Accounts: Consumer Price Index, National Income, Expenditure and Product
- Australian Bureau of Statistics (ABS) Population Projections
- Australian Curriculum, Assessment and Reporting Authority (ACARA)
- Consumer Price Index
- My School
- Property Council of Australia Shopping Centre Directory
- Spectrum Analysis Business Hit List
- Spectrum Analysis Homemaker Strip Selector
- Spectrum Analysis Shopping Strip Selector
New Zealand
International
Analysis and Modelling types we use in our Data Analysis Process
- Analogue Modelling
- Artificial Neural Networks
- Benchmarking
- Consumer Price Index (CPI) Adjustments
- Correlation Analysis
- Dependent Variable
- Disaggregation Method
- Estimated Resident Populations (ERP)
- In-house Tailored
- Map Marker Tool
- Micro Simulation
- Population and Household Projections
- Regression Modelling
- Retail Gravity Modelling
- Sales Cannibalisation
- Sales Prediction Modelling
- Scatterplot
- Site Potential
- Target Market Indexing (TMI)
- Time Series Forecasting
- Units of Demand
- Urban Development Forecasting
Reporting types we use in our Data Analysis Process
- CD or DVD
- Excel or CSV
- Hard Copy up to A0 Wall Map Size
- HyperText Markup Language (HTML) for online viewing
- Interactive Online Applications
- Keyhole Markup Language (KML) Google Earth file
- Screen or Print Ready PDF
- Systemisation with our Partner Products
- User Manuals