Topic: How to Pick Winning Locations Using Strategy and Data, Not Gut Feel
Episode: 53
Date: 8 October 2025
Broadcaster / Interviewer: John Downes
Producer or Podcast Name: The Critical Few Actions™
Duration: 01:04:16
Website Link: https://www.criticalfewactions.com.au/podcast/peter-buckingham-site-selection-strategy
Audio Recordings:
Apple Podcasts
https://podcasts.apple.com/us/podcast/peter-buckingham-how-to-pick-winning-locations-using/id1766424272?i=1000730451548
Podlink (includes many other Podcast channels)
https://pod.link/1766424272/episode/ZmQ1NjY5MGMtOTNlYi00Yzk5LTgxMDktZjg3M2I0ZDZiNGVk
Listen Notes
https://www.listennotes.com/podcasts/the-critical-few/peter-buckingham-how-to-pick-kVmbygu4aqc
Spotify
https://open.spotify.com/episode/26Hg8oES1euh4ETEXi1led
YouTube
https://www.youtube.com/watch?v=qb4UzuURpL8 and https://www.youtube.com/watch?v=9Eb_8p8GqpY
PODCAST // Today, the CriticalFewActions™ Podcast with John Downes Episode 53 with Peter Buckingham out and we talked about:
➡️ The real cost of opening the wrong site
➡️ If a location underperforms, how long before you cut your losses?
➡️ How many of your current sites are actually strategic?
➡️ Site selection being more than a property decision. It’s a strategic risk.
➡️ Having a system for new sites or territories
➡️ Risk of relying exclusively on on instinct or the advice of a real estate agent.
At Spectrum Analysis, we have helped major retailers, distributors and franchises across Australia build scalable, logical, data-backed location strategies.
This episode, also breaks down how CEOs can reduce risk, avoid sunk cost disasters, and create a model to scale faster.
Whether you’re growing your B2B, B2C, retail footprint, or expanding operational sites, this episode offers a clear, practical framework.
The three takeaways in the #4Minute Insights were:
✅ A bad site isn’t just underperformance, it’s six figures lost before you notice. You need filtering logic upfront.
✅ Real estate agents sell properties, not success. CEOs need to lead site selection with catchment data and demographics.
✅ Franchise territory planning without logic will unravel your growth. Base it on drive-time analysis and population data.
Now, that’s worth a listen.
The full CriticalFewActions™ episode is also live on Spotify, Apple, Youtube, etc.
🤔 What is your biggest takeaway from the show?
#peterbuckingham #spectrumanalysis #podcast #CriticalFewActions
Shared online:
Spectrum Analysis Archive.org, Facebook Page, Google PB, Google SA, LinkedIn PB, LinkedIn SA, Twitter / X, Audio Page, Publications Page, Newsletter Edition 39