Australian Business Counts Mapping
Are you responsible for a Business to Business (B2B) enterprise (for example, printing, business loans, sign manufacturers) that needs to estimate the sales potential of your territories?
As mentioned above, we can provide a Business and Employment Map as a stand alone product by area, site, territory or any other customised region.
Australian Business Count Data is published for geographic units at the Statistical Area 2 (SA2) level. There are approximately 2,200 SA2s geographic units with the average residential population of approximately 10,000 people and average employing business count of approximately 400 (excluding SA2s very low counts).
Businesses are categorised by size and type.
Business Size categories include:
- non-employing businesses
- 1-4 employees
- 5-19 employees
- 20 – 199 employees
- 200+ employees
The non-employing category includes businesses with low levels of activity but excludes businesses that have shown near-zero activity over multiple consecutive quarters, holding companies and non-incorporated businesses such as owner-operators (self employed).
Business Type categories are defined according to the Australia and New Zealand Standard Industrial Classification (ANZSIC) system and include:
- A Agriculture, Forestry and Fishing
- B Mining
- C Manufacturing
- D Electricity, Gas, Water, Waste
- E Construction
- F Wholesale Trade
- G Retail Trade
- H Accommodation, Hospitality
- I Transport, Postal, Warehousing
- J Information, Media, Telecoms
- K Financial and Insurance
- L Rental, Hiring, Real Estate
- M Professional, Scientific, Technical
- N Administrative and Support
- O Public Administration and Safety
- P Education and Training
- Q Health Care and Social Assistance
- R Arts and Recreation
- S Other Services
- X Not Stated/Unknown
We can use our six step data analysis process to:
- prepare small area data using the Disaggregation Method as most SA2s are either too large or do not match your area, site or territory request so we can re-use the data at SA1 geographic unit level (over 54,000 across Australia)
- align this data with the Spectrum Analysis Business Hit List and distribute the business counts into the SA1s based on the relative proportion of business locations in a given SA1 compared with the source SA2. So, if an SA2 contained 1,000 business locations according to the Hit List, and a given SA1 contained 100 of those, then 10% of each from the ABS counts would be attributed to that SA1
- whilst understanding that any single count for a single SA1 will be highly approximate, the errors average down towards zero as large numbers of SA1s are grouped together (for example, to assess the business population of a given postcode). Small values from specific cells specified by both type and size should always be interpreted with caution
Our Australian Business Count data analysis is very helpful for B2B enterprises entering or expanding across Australia. Mapping