World Franchise Associates WFA Australian Affiliate

World Franchise Associates WFA

World Franchise Associates WFA Australian Affiliate

By Peter Buckingham

Peter Buckingham and Spectrum Analysis Australia is pleased to announce we have been appointed as the Australian Affiliate for World Franchise Associates (WFA) (also known as World Franchise Centre).

WFA specialises in assisting the “matchmaking” of Franchisors with international Master Franchisees or investors who wish to bring an established franchise brand into their country.

Many of our Spectrum Analysis Australia clients are looking at reaching out overseas, and many start in English speaking countries like New Zealand, Singapore, UK and USA.

Our view is there are many more opportunities that you should consider as a Master Franchise, and therefore gaining some value from your intellectual property (IP), and expanding your brand into countries that are normally not likely to be on your horizon.

Spectrum Analysis Australia can also assist in International Strategic Network Planning, Territory Planning and online mapping for your brand, a service we already provide for one of our major clients in over 60 countries.

WFA has Affiliates in many countries across Asia and the Middle East, as well as in Europe and one senior partner based in the USA.

You can subscribe to their FranSpeak International newsletter at

If you have considered the idea of international expansion, and need assistance in making this happen, please contact Peter Buckingham at or call on +61 411 604 921 to discuss how Spectrum Analysis Australia and WFA may be able to assist you.

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