Case Study – Pedders Suspension and Brakes – Strategic Network Planning
Spectrum Analysis have worked with Pedders Suspension and Brakes over the years in setting up their territories.
In this Project we were asked to undertake a Market Analysis to understand what made for the strongest Pedders stores.
The work involved visiting all the stores and building Sales Prediction Tools which also identified the main drivers for the business.
Once this had been done, we could look all around Australia identifying areas of best potential for new store development. This also allowed us to look at major roads, and be able to specify where in an area the Pedders Property team should be seeking a future store.
David Fahey of Pedders has been able to become more pro-active in his site selection with a Strategic Network Plan.
He has been able to instruct real estate agents and potential franchisees as to where to look for new retail location stores, rather than be reactive if sites did not meet the basic criteria.