Presentations

Presentations Available

Peter Buckingham, the Co-Founder and Managing Director of Spectrum Analysis has considerable experience in public speaking on various topics related to the work Spectrum Analysis performs and broad marketing issues in general.

Peter has spoken at the Franchise Council of Australia’s (FCA) National Conference on several occasions, and to most of the state FCA conferences.

He has also been a keynote speaker for the Property Council of Australia, and many of Spectrum Analysis’s major clients National Conferences.

The topics Peter normally addresses include:

Sure Fire Site Selection – a discussion on the decision process in selecting a store. This topic covers small networks through to large networks, and includes a real life discussion using a KFC example (with permission of KFC) on how you can do a Market Analysis. Some of the practical knowledge also comes from Peter’s oil industry background.

Nine Tips to Great Site Selection – this presentation follows the basic lines of the eBook that can be downloaded for free on our website.

How Many Territories and Defining Territories Made Easy – this can be handled in two parts and assists companies in the strategic decisions around establishing territories and how to do it so that each territory has similar demand. This methodology has been used by two of the largest banks in Australia in establishing their home loan franchises.

Will You Survive in a Mature, Competitive Market – a thought provoking topic looking at the changes occurring in retail as sites become bigger and more efficient. Peter uses his extensive knowledge to draw comparisons to most other mature businesses, where site numbers are ever decreasing, and the remaining sites are becoming more efficient and cost competitive. This presentation relates to most mature businesses.

Upcoming Presentations

18/8/2022
Making data-based decisions – using Census results to leverage strategy
Online Webinar 12pm – 1pm
https://web.archive.org/web/20220905033615/https://www.educateplus.edu.au/event/making-data-based-decisions-using-census-results-to-leverage-strategy-webinar/

16-17/6/2022
Fitness+Wellness Trade Show and Conference
ICC Sydney Exhibition Centre at Darling Harbour in Sydney. Stand #649.
Peter Buckingham’s presentation ‘Using geographic and demographic local area data to make strategic, profit focused decisions‘ at 4:15pm on 16 June 2022
https://fwa.show.

30/5 – 2/6/2022
EducatePlus Reignite International Conference
Adelaide Convention Centre. Stand #32
https://www.epadelaide2022.edu.au

Economic Planning & Decision-Making for Schools Colleges Universities
Peter Buckingham, Spectrum Analysis and John Somerset, Somerset Education
https://www.youtube.com/watch?v=Y8U5WjJ2pBk

27/05/2021
Data & Demographics for Gyms, Fitness Centres & the Health Industry
Peter Buckingham, Spectrum Analysis
https://www.youtube.com/watch?v=y_XAc5iWK2s

22/04/2021
Locating & Engaging with Alumni, Schools, Colleges & Universities
Peter Buckingham, Spectrum Analysis, Sue Ellson, 120 Ways Publishing and Alastair Lee, AlumGrow Consultancy
https://www.youtube.com/watch?v=fLrP7mwhE1Q

16/03/2021
Data and Demographics for Schools, Colleges and Universities
Peter Buckingham, Spectrum Analysis
https://www.youtube.com/watch?v=VifSDYPSRGs

08/09/2020
Web-Based Demographic Modelling for Schools, Colleges and Universities
Peter Buckingham, Spectrum Analysis
https://www.youtube.com/watch?v=GI6_G63wOkg