By Peter Buckingham In my view, when selecting a commercial site to operate a business from, there are four questions you need to address: What area should I be looking in? Where is my offer in terms of impulse versus destination? Should I be looking in a shopping centre or a shopping strip? Or if […]
Leasing a Commercial Site in a Shopping Centre or Strip Read More »
By Peter Buckingham You have made the first step, and decided to look at buying your own business. Whether it is a franchise or an individual business, you must be asking yourself where to locate this opportunity, OR is the existing business I am looking at located well, and amongst a suitable demographic. Target Customer The
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Case Study – Precious Cargo – Strategic Network Planning Spectrum Analysis was commissioned by Cheryl Shigrov at Precious Cargo Education Childcare and Early Learning to undertake the project of Strategic Network Planning in Adelaide, Sydney, Melbourne and Brisbane. Historically they had looked for outer suburbs, growth areas with the view that these have a high
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First Class Accounts, Australia’s largest bookkeeping franchise, approached Spectrum Analysis and asked us to map out their current territories which had already been done by postcodes and to then allocate any missing and additional postcodes to a territory. There were several issues with their previous territories. Besides the classics – location gaps and territories of
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Failing to Plan is Planning to Fail! By Peter Buckingham This article was featured in the Spectrum Analysis email newsletter sent on 23 July 2020. Peter Buckingham is the Managing Director of Spectrum Analysis Australia Pty Ltd, a demographic, mapping, franchise territory planning and statistical analysis consultancy. Peter is the Go To person as to how
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