Peter Buckingham

Peter Buckingham is the Co-Founder and Managing Director of Spectrum Analysis Australia Pty Ltd offering geodemographic modelling and analysis based on verifiable data and statistics for site selection, territory planning, marketing strategy, business forecasting and executive level decision-making for discerning clients across Australia and the world.

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Case Study – First Class Accounts – Territory Planning

First Class Accounts, Australia’s largest bookkeeping franchise, approached Spectrum Analysis and asked us to map out their current territories which had already been done by postcodes and to then allocate any missing and additional postcodes to a territory. There were several issues with their previous territories. Besides the classics – location gaps and territories of […]

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Failing to Plan is Planning to Fail!

Failing to Plan is Planning to Fail!

Failing to Plan is Planning to Fail! By Peter Buckingham This article was featured in the Spectrum Analysis email newsletter sent on 23 July 2020. Peter Buckingham is the Managing Director of Spectrum Analysis Australia Pty Ltd, a demographic, mapping, franchise territory planning and statistical analysis consultancy. Peter is the Go To person as to how

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You cannot unscramble an egg

You cannot unscramble an egg!

You cannot unscramble an egg! By Peter Buckingham This article was featured in the Spectrum Analysis email newsletter sent on 19 June 2020. Peter Buckingham is the Managing Director of Spectrum Analysis Australia Pty Ltd, a demographic, mapping, franchise territory planning and statistical analysis consultancy. Peter is the Go To person as to how to establish territories in

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Tactical operations or strategic thinking: which works best?

By Peter Buckingham Are you employing tactics or strategy in your franchise or enterprise? After so many years in business and another ten years in sailing – I finally get the difference between strategy and tactics thanks to a recent lecture at the Sorrento Sailing Couta Boat Club. Strategy This is the big plan: how

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