Case Study – Guzman Y Gomez – Site Selection Peter Buckingham of Spectrum Analysis and Christian Bright, Head of Construction for Guzman y Gomez™ (GYG), met by chance on a flight to Sydney. Peter asked Christian how GYG did their site selection. Peter was referred to Youil Adam (Leasing / Project Manager) and discussions ensued […]
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By Peter Buckingham You have made the first step, and decided to look at buying your own business. Whether it is a franchise or an individual business, you must be asking yourself where to locate this opportunity, OR is the existing business I am looking at located well, and amongst a suitable demographic. Target Customer The
Buying a business and finding the right location Read More »
Case Study – Bob Jane T-Marts – Network Development Planning Garry Job – National Property Manager of Bob Jane T-Marts Support Team, has used Spectrum Analysis for many years. In one specific project, we assisted in their Network Development Planning, and were again asked to revisit this work using the latest data available. The Project
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By Peter Buckingham In my past life as a Network Development Manager with Caltex, it became obvious to me that if you did not clearly explain what type of commercial property you were looking for, you wasted a great deal of your time looking at rubbish. To try and filter the good location opportunities from
Property Guideline and Site Potential Checklist Read More »
Case Study – Pedders Suspension and Brakes – Strategic Network Planning Spectrum Analysis have worked with Pedders Suspension and Brakes over the years in setting up their territories. In this Project we were asked to undertake a Market Analysis to understand what made for the strongest Pedders stores. The work involved visiting all the stores
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Case Study – Precious Cargo – Strategic Network Planning Spectrum Analysis was commissioned by Cheryl Shigrov at Precious Cargo Education Childcare and Early Learning to undertake the project of Strategic Network Planning in Adelaide, Sydney, Melbourne and Brisbane. Historically they had looked for outer suburbs, growth areas with the view that these have a high
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Case Study – Tutor Doctor – Territory Planning Rogelio Martinez came to Australia and attended the National Franchise Convention on the Gold Coast as a preliminary process before introducing Tutor Doctor into Australia. Tutor Doctor is an international company from North America, and provides one-on-one tutoring and supplementary educational support programs to students. Tutor Doctor
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First Class Accounts, Australia’s largest bookkeeping franchise, approached Spectrum Analysis and asked us to map out their current territories which had already been done by postcodes and to then allocate any missing and additional postcodes to a territory. There were several issues with their previous territories. Besides the classics – location gaps and territories of
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Failing to Plan is Planning to Fail! By Peter Buckingham This article was featured in the Spectrum Analysis email newsletter sent on 23 July 2020. Peter Buckingham is the Managing Director of Spectrum Analysis Australia Pty Ltd, a demographic, mapping, franchise territory planning and statistical analysis consultancy. Peter is the Go To person as to how
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You cannot unscramble an egg! By Peter Buckingham This article was featured in the Spectrum Analysis email newsletter sent on 19 June 2020. Peter Buckingham is the Managing Director of Spectrum Analysis Australia Pty Ltd, a demographic, mapping, franchise territory planning and statistical analysis consultancy. Peter is the Go To person as to how to establish territories in
You cannot unscramble an egg! Read More »