By Peter Buckingham In my past life as a Network Development Manager with Caltex, it became obvious to me that if you did not clearly explain what type of commercial property you were looking for, you wasted a great deal of your time looking at rubbish. To try and filter the good location opportunities from […]
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Case Study – Pedders Suspension and Brakes – Strategic Network Planning Spectrum Analysis have worked with Pedders Suspension and Brakes over the years in setting up their territories. In this Project we were asked to undertake a Market Analysis to understand what made for the strongest Pedders stores. The work involved visiting all the stores
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Case Study – Precious Cargo – Strategic Network Planning Spectrum Analysis was commissioned by Cheryl Shigrov at Precious Cargo Education Childcare and Early Learning to undertake the project of Strategic Network Planning in Adelaide, Sydney, Melbourne and Brisbane. Historically they had looked for outer suburbs, growth areas with the view that these have a high
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Case Study – Tutor Doctor – Territory Planning Rogelio Martinez came to Australia and attended the National Franchise Convention on the Gold Coast as a preliminary process before introducing Tutor Doctor into Australia. Tutor Doctor is an international company from North America, and provides one-on-one tutoring and supplementary educational support programs to students. Tutor Doctor
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First Class Accounts, Australia’s largest bookkeeping franchise, approached Spectrum Analysis and asked us to map out their current territories which had already been done by postcodes and to then allocate any missing and additional postcodes to a territory. There were several issues with their previous territories. Besides the classics – location gaps and territories of
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Failing to Plan is Planning to Fail! By Peter Buckingham This article was featured in the Spectrum Analysis email newsletter sent on 23 July 2020. Peter Buckingham is the Managing Director of Spectrum Analysis Australia Pty Ltd, a demographic, mapping, franchise territory planning and statistical analysis consultancy. Peter is the Go To person as to how
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You cannot unscramble an egg! By Peter Buckingham This article was featured in the Spectrum Analysis email newsletter sent on 19 June 2020. Peter Buckingham is the Managing Director of Spectrum Analysis Australia Pty Ltd, a demographic, mapping, franchise territory planning and statistical analysis consultancy. Peter is the Go To person as to how to establish territories in
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By Peter Buckingham Are you employing tactics or strategy in your franchise or enterprise? After so many years in business and another ten years in sailing – I finally get the difference between strategy and tactics thanks to a recent lecture at the Sorrento Sailing Couta Boat Club. Strategy This is the big plan: how
Tactical operations or strategic thinking: which works best? Read More »